The Product Manager's Handbook : The Complete Product Management Resource
Author: Linda Gorchels
List Price: $39.95
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ISBN: 0658001353
Publisher: McGraw-Hill Trade (01 June, 2000)
Sales Rank: 6,162
Average Customer Rating: 3.92 out of 5
Customer Reviews
Rating: 4 out of 5
Product Manager's Handbook
Information was helpful however it was very general. As a new product manager I was able to gather enough general information to formulate some idea of how product management is received in organizations. Based on other books I have read this is probably the best one to provide you with that general information. Again, this book is not for the advanced Product Manager.
Rating: 4 out of 5
Great Overview for Role Definition and General Planning
I wish I had bought this book a year ago when I began building our PM Department! I live in Germany and the role of the product manager is poorly understood by many people I come into contact with. So it helps to have written examples which indicate that I am moving in the right direction. Even today, I find the book to be quite useful and the scenarios described in the book certainly apply to much of what I had to learn the hard way. It is a bit general for an experienced product manager but its small form-factor makes it easy to have with you at all times. It is an invaluable resource for those who are new to product management and is full of great ideas to help you move your product forward.
Rating: 4 out of 5
Good coverage but a bit light on details
This is a very good introductory text to anyone who aspires to be a Product Manager. It skims through the generics of what is required of a Product Manager in general. Coverage of topics such as planning for new products, some light financial discussions, discussions about marketing plans, etc. are useful to know.It pays to note that this book is light on details and should be used as an introductory text. There are books that offer in-depth coverage of specific areas of product management areas such as marketing planning, business planning, marketing analysis, data mining, and so on.
Although a bit light on details, I gave it 4 stars because if it went into details it would have been a 5000 page book as Product Management sits anywhere between a simple to complex discipline depending on what industry and what firm one works in.
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Book Index