The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells
Author: Robert W. Bly
List Price: $19.95
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ISBN: 0658020994
Publisher: McGraw-Hill Trade (30 January, 2003)
Sales Rank: 13,274
Average Customer Rating: 4.08 out of 5
Customer Reviews
Rating: 5 out of 5
Best book I've read on online copywriting
Hands down, veteran copywriter Bob Bly has written the best book I've found on how to write persuasive copy for the Web and the Internet. The sub-title "Everything You Need to Know to Write Electronic Copy That Sells" is not just a promotional blurb penned by his publisher - it's an accurate description. Step by step, he covers the fundamentals of persuasive online copy, how to adapt print copy for the Web, how to illustrate Web copy with visuals, what makes an effective home page and how to structure the content of a site. Subsequent chapters focus on writing email promotional messages, email text ads and banner ads (yes, the good ones have words in them). A whole chapter is devoted to e-newsletters or e-zines: from designing and promoting one to what to write about.
The table of contents is detailed and well organized so you can jump around and read the sections out of order. I'm keeping this book within arm's reach!
Rating: 5 out of 5
Another How-To Classic From Bob Bly
As an established freelance copywriter, I'm getting more writing projects involving website copy. Companies want their websites to do more than just look good, they want them to SELL THEIR PRODUCTS. As in Elements of Copywriting and Secrets of a Freelance Writer, Bob Bly gives tips on online copywriting that you can grasp and use immediately. Chapters on web content as a marketing tool, internet direct mail, writing headlines that sell, and fundamentals of persuasive online copy all helped improve my writing, which translates into satisfied clients. I highly recommend this book, not only for professional writers, but for anyone who uses a website in their business. This book will help you GET RESULTS!
Rating: 1 out of 5
Out of date...
This book is totally out of date for 2003 and 2004! Similar Products
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Book Index