The Man Who Changed How Boys and Toys Were Made
Author: Bruce Watson
List Price: $24.95
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ISBN: 0670031348
Publisher: Viking Press (24 October, 2002)
Sales Rank: 223,858
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Required reading
This book should be required reading for industrial designers, toy designers and anyone else involved in design, marketing or production of consumer goods. This is a very important look into market forces, consumer behavior and the importance of placing the consumer first amd foremeost in your product design.The book may be a biography, but is also a textbook for every enlightened designer and marketer. I will make this required reading for the Industrial design grad student I am mentoring.
Add to the fact that the author's style is at times hilarious, sometimes matter of fact, and the bottom of page 208 and page 209 will bring tears of joy and pride to your eyes.
Well written, entertaining and incredibly informative.
Rating: 5 out of 5
Examines how toys help avert or discharge childhood violence
A.C. Gilbert wore many hats: athlete, magician, and self-made millionaire - but he made his money by creating the Erector set toy back in 1913, making an invention which changed how boys played. The Man Who Changed How Boys And Toys Were Made isn't just a biography of an inventor; it examines how toys help avert or discharge childhood violence, how high-tech toys may serve a different purpose, and differences between how both sexes play.
Rating: 5 out of 5
Great book, well done
Bruce Watson takes the reader from AC Gilbert's childhood to his days at Paradise. He explains how this industrial legend developed and advertised his "Toys for Boys". And Mr. Watson explains the reasons why Gilbert's toys were not as popular for the 60"s child. A good read.
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