The Power of Product Platforms
Author: Marc H. Meyer, Alvin P. Lehnerd
List Price: $35.00
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ISBN: 0684825805
Publisher: Free Press (05 March, 1997)
Sales Rank: 89,575
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
A must read
This book changed how I approach product design. It focuses on designs that will succeed in the market place. It's not a book specifically on designing for a market, but how a set of systems built on a common platform will allow you to compete in multiple markets at the same time. Meyer and Lehnerd combine marketing, manufacturing, design and strategy. It's loaded with great examples from companies like Black and Decker and EMC. Also impressive is that the authors show how apply platform principles in software and service markets as well as traditional manufacturing
Rating: 5 out of 5
Position a product line for sustained success.
This terrific book explains how to plan and execute a product platform which leads to a series of continuously improved products. We have used the system at our company to plan and evolve both software products and services. We have been able to spin out many different services that seem very different, but were really variations on the basic platform we had previously built. We can provide tailored solutions for clients with less than 10% of the effort that went into the initial platform development.
Rating: 5 out of 5
A new follow up to the Power of Product Platforms coming....
As the co-author of this book,using this text in teaching at 3 universities, Northeastern, Boston Univ. and U. Of Penn. in their graduate programs, I have come to realize the power of this book's teachings, its rules and tools for robust product platforms and derivative products, goods and services as well as software platforms.We are now in the 4th edition and have published it in Spanish with a Barcelona publisher.
Companies that Marc Meyer and I consult with have found it extremely informative and useful.
Our follow up book will be an extension of this book, filled with rich examples of applications to goods, services, software and processes.
Included will be workshop materials for easy application to the users' unique products and business services.
Keep looking.......
Al Lehnerd
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Book Index