The Naked Corporation : How the Age of Transparency Will Revolutionize Business
Author: Don Tapscott, David Ticoll
List Price: $28.00
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ISBN: 0743246500
Publisher: Free Press (07 October, 2003)
Sales Rank: 16,591
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Executives Should Read This Book
Obviously, The Naked Corporation was a difficult book for Tapscott & Ticoll to write. Perhaps their best book yet, but most likely the book that will attract fewer readers than one would expect. Why? - because The Naked Corporation describes a significant shift in business. Many companies will fear or try to ignore the shift and a few companies will embrace the shift. The Naked Corporation is a must read for executives and managers of performing/troubled/transitioning companies. Tapscott & Ticoll provide a compelling prescription for business success. Reading The Naked Corporation, I identified 24 "gems" (actions) to improve corporate performance and competitiveness. If you can't find at least 24 "gems" for your company to improve performance and competitiveness, then I suggest you ask Tapscott & Ticoll to help you, or get them to write a followup! Good luck and good business!
Rating: 5 out of 5
Be The Business
Tapscott and Ticoll have written another very detailed, practical and profound book about business that shows their knack for zeroing in on the heart of a momentous change that is stirring in the world and explaining it all clearly and completely. At the heart of The Naked Corporation is the notion that shareholders and other stakeholders are empowered by technology to know more and more about organizations faster and faster, which in turn greatly emboldens them to take action based on their new knowledge. In other words, perhaps the old adage "there's one born every minute" needs updating. They're still being born, but hopefully now only a few per hour? Corporations "getting naked" can't be good news for marketing departments. Their job can no longer be about creating a nice rosy image; companies and products must be the image - for real. Yikes...David Brett, Founder, Knexa.
Rating: 5 out of 5
The Net Generation`s Bible
This book explains how transparent and open the world has become. But better than that, it articulates why it is benificial. With so much information at our disposal, it is at times overwhelming, is it not? This books will show the way to cope in the jungle of infomation. Similar Products
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