The Rain on Macy's Parade

Author: Jeffrey A. Trachtenberg
List Price: $27.50
Our Price: Click to see the latest and low price
ISBN: 0812921550
Publisher: Crown Business (05 November, 1996)
Sales Rank: 315,159
Average Customer Rating: 5 out of 5

Customer Reviews

Rating: 5 out of 5
Ego Runs Amuck!
This book is a perfect example of what investors should read, to avoid the next Enron, or for that example, Macy's.

Macy's is the unfortunate story of how one man's ego and belief that he can do no wrong, brought on the colapse of one of the 20th centuries great merchant companies.

If you are an investor, it is important to read this book, to gain an understanding of what to look out for in the world of investing.


Rating: 5 out of 5
Corporate Failure and strategies for recovery
Hi! I am Renato Nieto, an MBA student of De La Salle University in Manila. Actually I have not seen the book yet. The reason I tried to sneak to your site is to let you know that I am in dire need to purchase/read the subject book for our MBA case study. I learned that there is no stock available, but if you would be kind enough to help me, please send me by e-mail an equivalent layout of the book in e-mail form so i can start reading it right away. This may sound silly and may cost you time and extra effort but let me know how much will it cost me if you can do that. Thanks very much, Rene



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