The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
Author: David R. Yale, Andrew J. Carothers
List Price: $22.95
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ISBN: 0844232424
Publisher: McGraw-Hill Trade (04 May, 2001)
Sales Rank: 60,995
Average Customer Rating: 4.2 out of 5
Customer Reviews
Rating: 4 out of 5
Great on Non-Web Publicity Techniques
Yale and Carothers have a great one with The Publicity Handbook, New Edition. Tons of super-useful stuff, ideas! But, not exactly web-oriented, unlike Michael Levine's Guerrilla PR: Wired, which fully takes the Internet into account in how to get publicity.While The Publicity Handbook is great, it's lack of useful stuff about the web does hurt it. If they'd release a Newer New Edition dealing with the Internet, then I'd really really get that.
Rating: 4 out of 5
Great Reference Material
I am a journalism major, but considering a job in PR when I graduate. This book ties the two together, and shows how each should use each other most effectively. It is written in a concise, clear manner. This is a refernce book I will keep close by! For more details, I also liked Michael Levine's "Guerrilla PR." He has much experience with the media, and I think that it is a nice companion for the Publicity Handbook.
Rating: 4 out of 5
Good beginner's guide
When I first started out in PR, I bought this book as a crash course in how to professionally pursue publicity. It's a great primer, and I still have it on my bookshelf today.The only caution I would give to beginners buying this book is to slow down. Not every institution/business is going to have the budget for some of these ideas. Do what you can with the resources you have, and use the book as a good guide.
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