The Natural Step for Business: Wealth, Ecology and the Evolutionary Corporation (Conscientious Commerce)

Author: Brian Nattrass, Mary Altomare, Brian Naijrass
List Price: $16.95
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ISBN: 0865713847
Publisher: New Society Pub (January, 1999)
Sales Rank: 55,006
Average Customer Rating: 5 out of 5

Customer Reviews

Rating: 5 out of 5
Companies on the right road.
Exceptional book describing the background of the Natural Step process but more importantly provides evidence that companies who embrace sustainabilty in every aspect will be well rewarded for their efforts. Well done with loads of detail.


Rating: 5 out of 5
An excellent applied reference on The Natural Step
The authors provide a real service with this book. So far much of the published work on The Natural Step framework has remained conceptual, without a lot of practical examples of the model in practice. The case examples of IKEA, Collins Pine, and Interface provide valuable references for organizational managers and consultants who are working to build more sustainable organizations. I highly recommend this book.


Rating: 5 out of 5
The Natural Step in action - great practical case-studies!
This is a terrifc book in that it not only lucidly explains the framework of the Natural Step but also gives some excellent practical examples of major corporations starting down the path towards sustainability. This will give them a great competitive edge. With examples like the Natural Step model being applied by the likes of IKEA and Interface one can remain optimistic in the face of the torrent of negatives about the degenerating nature of the world environment. I hope that this book will encourgae others to look nto what the Natural Step has to offer..

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