The Minto Pyramid Principle: Logic in Writing, Thinking, & Problem Solving
Author: Barbara Minto
List Price: $100.00
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ISBN: 0960191038
Publisher: Barbara Minto (May, 1996)
Sales Rank: 12,520
Average Customer Rating: 4.44 out of 5
Customer Reviews
Rating: 4 out of 5
It's your choice; build a rubble pile or a pyramid...
Ms. Minto's book is a classic example of a gem in the rough. Yes, it isn't visually impressive, and yes it is well worth using. Note that I said using, not reading. You won't realize the value of the methods Ms. Minto presents if you don't try them out; repeatedly. My suggestion? Go to the chapters that contain examples first, and read them thoroughly. Then find a short report or memo you find particularly opaque, and read the book cover to cover, occasionally referring to your example. Finally, go back to those sections of The Pyramid Principle that apply to the example you found and start re-working it per Ms. Minto's methods.
When you're done, do it again, with another piece. Then re-read the book at least once a year. It's worth it.
Anyone can build a jumbled pile of stones. It takes time and practice to build an orderly structure that will stand on its own merits. The Pyramid Principle will help you become a verbal architect. I think it is well worth using!
Rating: 4 out of 5
Highly recommend to Marketing Student
I am a final year student who major in Marketing of City University of Hong Kong. After I have read this book, I would like to recommend to other marketing students. In my university life, I need to deliver many presentations and reports. This book give a very clear structure to teach me how to write a good report and attract my audience with the excellent presentation skills. This book divide into 4 parts. Writing, thinking, problem solving and presentation. For writing, we can use a pyramid structure with either vertical or horizontal relationship. For thinking, summarize the idea is very important to give a clear message to your audience. For problem solving, just like our project, we should not waste the time and data due to wrong direction and after that we can use logic tree to choose among alternative. For presentation, use more graphic and visual aids, colourful image and with readable size. This books is quite good that if you are interested in the skill of thinking, writing, problem solving and especially presentation.
Rating: 5 out of 5
GET THE 1996 EDITION, AVAILABLE ONLY FROM MINTO!
The 1996 edition is a VERY significant upgrade/expansion of the 1987 edition, of which the English editions available on this site are all reprints.The English version of the 1996 edition is only available directly from Minto, http://www.barbaraminto.com/book.htm.
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