The Personal Branding Phenomenon
Author: Peter Montoya, Tim Vandehey, Paul Viti, James Speros
List Price: $24.95
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ISBN: 0967450616
Publisher: Peter Montoya & Tim Vandehey (24 April, 2002)
Sales Rank: 183,264
Average Customer Rating: 4.71 out of 5
Customer Reviews
Rating: 5 out of 5
Personal Branding Phenomenon
Peter really gets to the point of self-differentiation with his newest book. Personal branding is a topic the author knows well and shares with the reader the essential how to's. The topic is timely as well as easy to follow. This is a MUST HAVE book on how to MARKET. It should be the only book you read on Marketing.
Rating: 5 out of 5
A Useful Tool
Whether you are an independent professional interested in marketing your identity and services, or someone who is interested in improving their perceived worth at home or work, The Personal Branding Phenomenon is an invaluable tool.Montoya points out clearly in his book how you can use your own strengths and identity traits to promote, improve, and shape a Personal Brand.
And it makes sense.
I can see how harnessing the power behind Personal Branding will be an awesome way to position myself to increase my freelance career and move up the corporate ladder at work.
As a manager, I can see how Branding can help my employees and make them more successful.
It's organic. It's natural. It's great.
Also, the book is very well written. It has great examples and comparisons that give readers an even better understanding of the philosophy.
This is a must read for small business owners.
It's a great book and well worth the money.
Rating: 5 out of 5
Advance oneself and one's career
The Personal Branding Phenomenon by advertising professional and trainer Peter Montoya is a solid guide to using the process of "Personal Branding" to advance oneself and one's career by enhancing a personal ability to influence others. Personal Branding involves taking control of how an individual is perceived, including the perception of the personal values, abilities, and personality traits that other people associate with the individual in question. The Personal Branding Phenomenon presents Eight Unbreakable Laws behind great Personal Brands, such as The Law of Specialization - that a great Personal Brand focuses on one area of achievement, and trying to be a jack of all trades makes other people think that you are a master of none. The Personal Branding phenomenon is very highly recommended reading for anyone seeking to improve their skills and abilities to affect others and to enhance the emotional, financial, and social qualities of their personal and professional life. Similar Products
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Book Index