The Marketing Toolkit for Growing Businesses: Tips, Techniques and Tools to Improve Your Marketing
Author: Jay B. Lipe
List Price: $19.95
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ISBN: 0972034501
Publisher: Chammerson Press (01 October, 2002)
Sales Rank: 352,071
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Marketing is Key for Every Business
" And Jay Lipe knows how to guide both emerging and established businesses.... As a self employed graphic designer/ and exhibiting artists, I especially appreciate the hands-on practical approach, easy to read with step-by-step directions. In particular, I enjoyed the text in chapters 14, 15 and 16 which discussed "The Keys to Branding Your Company", "12 Tips to Help You Write Better Copy", and "Secrets to Search Engine Positioning'. A great book... which I will refer to my colleagues!!!"
Rating: 5 out of 5
Great hands-on approach
The first thing that came to my mind as I read this book was that it is one of the most practical, down-to-earth, hands-on approaches to marketing that I have come across. Jay Lipe manages to distill some vary advanced marketing concepts into small easy to understand and easy to apply pieces that anyone can follow. Some of the areas he covers include common mistakes and how to correct them (or avoid them entirely), how to use active language to get people to act, how to use metrics to determine what works and what does not in your marketing plan, search engine positioning, budgeting, and even how to market during a recession. Mr. Lipe asks some very directed questions at strategic points in the book. These questions are designed to make you think and help clearly define your goals as well as how you will be able to achieve them. In addition he includes lots of forms that can be used to clearly define your target market, how you will get your marketing plan to them, exactly what your marketing plan should, and should not include, and exactly how to go about implementing the plan. This is a complete marketing plan that can be used for any business no matter what type of services or products they provide. If you want a marketing education that concentrates on the practical side of marketing without a lot of discussion of theory then this is a book that you will want to consider. I've taken college level marketing courses that did not provide as much practical knowledge as this book. "The Marketing Toolkit for Growing Business" is a very highly recommended purchase if you plan to take charge of your own marketing or want to know what your marketing firm should be doing.
Rating: 5 out of 5
Multilinguist puts Marketing Tips to work
Jay Lipe's "Marketing Tool Kit" is first class. A very attractive cover with and lay-out a bit like a college textbook. Lipe effectively uses eye-catching graphics, charts and even pop quizes throughout. He's especially effective in hammering home the message that the key to effective marketing is "sticking-to-it-ness." Lipe, President of Emerge Marketing, also stresses diversity in marketing plans. The Chapter on the "Top 12 Marketing Mistakes Business Make" is worth the price of the book itself. Packed with innovative marketing techniques. This book should be required reading for all marketing under-grads. But with all the new perspectives Lipe includes on advertising, promo, and pr, this book could also prove helpful for high-powered MBAs who might have thought that they already knew it all. -- Eric Dondero, Multilingual Interpreter & Author, Worldwide Multilingual Phrase Book Similar Products
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Book Index