The Next Big Thing Is Really Small: How Nanotechnology Will Change the Future of Your Business
Author: Jack Uldrich, Deb Newberry
List Price: $18.95
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ISBN: 1400046890
Publisher: Crown Business (11 March, 2003)
Sales Rank: 9,723
Average Customer Rating: 4.09 out of 5
Customer Reviews
Rating: 5 out of 5
Finally a Book for the People!
"Finally, a nanotechnology book that speaks to the people and defines how this technology will affect their lives. This book is a 'must read' for corporate executives, human resource directors, education professionals, high school and university career counselors and the public. The overview breaks down the complexity of nanotechnology explaining how it is 'already' changing a variety of businesses with descriptive examples relating to products that are in the marketplace 'NOW', while including a roadmap to the future products through 2013. However, Uldrich does not stop there, but proceeds to describe the disruptive implications in the marketplaces concerning the current service industries and products that may be displaced. By concluding each chapter with a list of 'nanopoints' developed to encourage long range planning and assessment, this book becomes an excellent business tool. The bottom line is that nanotechnology is here NOW, and Uldrich manages to take it out of the science fiction realm by showing the audience real applications in current products. It will only become more pronounced in the future. Can you afford 'NOT' to be prepared?
Rating: 5 out of 5
The Next Big Thing is Really Small: How Nanotechnology Will
When I first saw the title of Jack Uldrich's new book I thought "Here we go again ... another book that over-hypes the promise of nanotechnology." Much to my surpise, the book is well researched, thoughtful and takes a surprisingly realistic -- and decidedly business-like -- approach to the emerging field of nanotechnology. Uldrich explains what nanotechnology is, why it is important and outlines in a systematic and easy-to-understand manner how nanotech will impact (and disrupt) a wide variety of businesses within specified time frames. I particularly enjoyed the final chapter, where he outlines how the best technology does not always win in the marketplace ... it is a message that people who are hoping to strike it rich by investing in nanotech should read twice. Connie Page
Rating: 1 out of 5
The authors don't contribute any kind of insight.
It's just a book of factoids on nanotechnology. If the book does anything at all it leaves you full of questions. Which I would imagine the one author hopes will lead you to his consultancy (Nano Veritas Group). Which is carefully placed at top of the "Resources" section and gives the following description: "A comprehensive nanotechnology website dedicated to providing the general business reader with relevant nanotechnology news." ... Check out the website to see how "comprehensive" it is and that will give you an idea about the book. :) Similar Products
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