The Promotable Woman: 10 Essential Skills for the New Millennium
Author: Norma Carr-Ruffino
List Price: $16.99
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ISBN: 1564143236
Publisher: Career Press (October, 1997)
Sales Rank: 90,000
Average Customer Rating: 3.6 out of 5
Customer Reviews
Rating: 5 out of 5
More Useful Than Ever in Today's Economy
Norma Carr-Ruffino's The Promotable Woman: 10 Essential Skills for the New Millennium, is not only one of the best books out on the market for "early-career" managers whether male or female; it is also a very stimulating and readable guide for anyone who wishes to understand life within dynamic corporations today.Dr. Carr-Ruffino, a Professor of Management at San Francisco State University, gives very specific, step-by-step coaching on how to navigate difficult bosses, treacherous corporate cultures, male-female conflict, personal stress, life/work balance, and a host of other very real everyday work situations. Women will find the profiles of outstanding female CEOs like Carol Bartz of AutoDesk and Ann Iverson of Laura Ashley both informative and inspiring.
For each of the ten essential skills, the author provides detailed strategies and techniques that are based on her (and our) vision of a networked, collective business environment. Best of all, there is no moralistic preaching here such as you would find in some of the leading personal success strategy books of the 1990's. Everything is direct, realistic and presented from a plain, no-nonsense business perspective.
I have used this book with many of the "early career" executives I coach and to a person, they have thanked me for introducing them to Carr-Ruffino's book. Given the effects of this recessionary economy on all executives' prospects, her advice is more useful than ever. It is a useful tool, as well, for those who want to learn how to practice many of the skills required to create "executive community" in their organizations, instead of remaining as an isolated and turned-off manager.
Rating: 2 out of 5
If You Are New To The Business World
If you are new to the business world this book might be helpful, but for someone like myself that has been in business for years, this is just basic business knowledge.
This book was recommended to me to help me move up in my career, however, there is nothing new that Ms. Ruffino wrote that I already didn't know.
She also seems to be lost in years of the male dominated business field because she concentrates on how to beat the males in many ways.
If you know nothing about being a business woman, buy this book, but if you have been in the business world as long as I have, save your money.
It is very dry and you will learn nothing new.
Rating: 1 out of 5
Despite her Ph.D, Carr-Ruffino needs a reality check!
I bought this book upon recommendation from a friend, and was sorely disappointed. Firstly, I don't think I've read anything more bland in years - give my senses a break or a pleasant distraction every now and then! Secondly, this could not be more "textbook" if she tried; all of her information obviously came from years of man-hating and of re-wording past research. One can tell from the book's cover to its outdated terminology that she missed her decade (the 80's was more like it). I bought the book wondering what these "10 vital skills" for the new millenium might be, but it instead reinforced my current values and the things that we, as women and as logical human beings, are already well aware: 1. Work hard and with passion. 2. Be creative in everything you do-new ideas fuel business 3. Men are not our enemy - they cannot help being male any more than we can help being female. We ARE different (thank goodness!) 4. Speak up, be heard. 5. Be yourself and be proud of your accomplishments.My advice-don't waste your money, just trust in yourself. You know your worth. If people aren't listening, use your creativity to make them notice. And remember, if you are competing with men and feel like you're not getting ahead, change your strategy. You can manipulate them and outsmart them faster than they can realize it. After all, we are the smarter sex!
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