There's No Business That's Not Show Business: Marketing in an Experience Culture
Author: Bernd Schmitt, David L. Rogers, Karen Vrotsos
List Price: $24.95
Our Price: Click to see the latest and low price
ISBN: 0130471194
Publisher: Financial Times Prentice Hall (24 June, 2003)
Sales Rank: 71,879
Average Customer Rating: 3.67 out of 5
Customer Reviews
Rating: 5 out of 5
Recommended Read
I thought "Show Biz" was thoroughly entertaining--and highly pertinent given today's media circus around everything from the California gubernatorial election to today's leading companies. I read Bernd Schmitt's previous books in my MBA marketing classes and find still his approach useful in aligning my marketing team around the customer experience. This book clearly showed me how entertainment is becoming part of the marketing mix, and energized me to use show business to increase my reach and relevancy with customers. I highly recommend it.
Rating: 5 out of 5
The Show and The Business
This book is clever and entertaining. It's anecdotal and moves quickly, but packs a lot of punch. It covers a broad span of businesses and illustrates just how this new type of "Show" business is fundamentally changing marketing all over the world. The authors make a strong case for this type of marketing with their commentary on today's consumer/business culture. I think this book would be edifying for industry insiders and anyone at all interested in today's marketing world. The book itself has a "show biz" appeal to it, but it backs up the "show" by getting down to business. I recommend There's No Business That's Not Show Business for anyone concerned with cutting edge marketing or branding issues today.
Rating: 1 out of 5
This book is a joke!
I have read all books from this author. What can I say? His first and second were good. I don't know what happened, but the quality of his books have been falling since then. The book is full of examples of what can you do to bring a little "show" into your "business", too bad it's written for those few people who get to manage a huge brand, or have something of an unlimited budget to play with! Of course I'd like to have live shows for my customers! Of course launching a watch at a fancy New York dance club sounds cool! Of course I'd love a theme park or a museum of my own! After reading some pages you start wondering if Schmitt is writing for someone to read this book or he's just trying to sell his consulting business. After reading pearls like:"if you're starting a $150 million promotional campaign...", I just had to close this book and look for something more interesting to do. (There's a long time I leave a book unfinished, but this one is entitled to this honor). Get real... Similar Products
Experiential Marketing : How to Get Customers to SENSE, FEEL, THINK, ACT, RELATE to Your Company and Brands
Purple Cow: Transform Your Business by Being Remarkable
Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
Priceless: Turning Ordinary Products into Extraordinary Experiences
How Customers Think: Essential Insights into the Mind of the Market
Book Index