The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers
Author: Thomas Hine
List Price: $17.99
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ISBN: 0316365467
Publisher: Back Bay Books (25 August, 1997)
Sales Rank: 72,468
Average Customer Rating: 3.8 out of 5
Customer Reviews
Rating: 3 out of 5
What's up with the icky cover?
What can I say? As a book about packaging, it should take a lesson from itself. Sheesh...!
Rating: 4 out of 5
Packaging changes everything
New industries, activities, and economies have come about because of innovations in the packaging industry. Self service shopping, product standardization and labeling, convenience foods, brand building and marketing have all been greatly affected by innovations in this industry. Whether through the use of MRE's (Meals Ready to Eat used by the military) or the stuff your Big Mac is wrapped in at McDonalds, packaging has both changed our lifestyles and helped us adapt to a changing world. As a history of the industry and the changes it has brought about over the years, this is a good book. There is not much in the way of the psycology of packaging as indicated in the title, so if you are looking for that skip this book.
Rating: 5 out of 5
Immensely entertaining and informative.
Hine takes us through the rise of modern consumer packaging, spurred by the change in grocery stores from the old general store to self-serve supermarket. Intelligent and informative for marketers, package designers and just plain folks. Similar Products
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