The Ten Commandments of Business-And How to Break Them: Secrets for Improving Employee Morale, Enhancing Customer Service, Increasing Company Profit

Author: Bill Fromm
List Price: $19.95
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ISBN: 0399136177
Publisher: Putnam Pub Group (April, 1991)
Sales Rank: 862,971
Average Customer Rating: 4.5 out of 5

Customer Reviews

Rating: 5 out of 5
Finally a book that cuts through the BS and tells it like is
In the competitive world of today's business world where bottom line and results are often the sole focus of business management, the real foundation of the company - its people and culture - are too often overlooked. Author Fromm, using vivid examples from his own business, and often some from his client's, illustrates how shifting the focus internally by treating employees like royalty and facilitating their efforts instead of creating obstacles, results in richer bottom lines, improved production, and better customer service. Fromm goes on, in an attitude rare among top execs, to state that a prime responsibility for any manager is to "cut through the red tape" that hinders top performance by an employee.

Overall, a very well written book that is remarkably free of techno-talk and useless clutter. Fun to read and gripping in insights, this book should be on the table of every manager today.


Rating: 4 out of 5
Practical Man-Management Tips....but Universal?
The focus of this slim book is people management - employees and customers. It explores various ways of boosting employee morale and thereby productivity. Written in a very engaging and endearing style, the book is full of practical and down to earth tips for managers to make the workplace enjoyable in a service oriented industry. But the problem is that many of these tips are too wacky to be implemented in an environment other than advertising, to which the author belongs. I seriously doubt if such methods will work in large manufacturing set-ups. Nevertheless there is enough wisdom in these pages, which can be adapted by the discerning students and practitioners of man-management.

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