The Timid Corporation : Why Business is Terrified of Taking Risk
Author: Benjamin Hunt
List Price: $50.00
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ISBN: 0470843683
Publisher: Halsted Press (22 April, 2003)
Sales Rank: 481,825
Average Customer Rating: 3 out of 5
Customer Reviews
Rating: 3 out of 5
A contrarian view
A contrarian view of risk management that has overtones of 'the emperor has no clothes'. The author argues that business has become obsessed with risk and self-regulates to the point that genuine (and risky) innovation is stifled. He offers a lot of evidence that undue concern with risk, coupled with a desire (largely for safety) to 'offer customers what they want' and 'build customer loyalty' actually works against the best interest of customers and the business.While it is clear that the author is against undue caution, he believes that this is affecting most business and makes a good case for his arguments, it is less clear what he is for. There is a risk (!) that the book will simply be used by those who are interested in preventing government regulation and ridiculing self-regulation. It is usefully provocative but ignores or ridicules some real risks that require careful management. The author's cavalier dismissal of environmental concerns is a good example of this.
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