The Sixth Sense: Accelerating Organisational Learning with Scenarios
Author: Kees van der Heijden, Ron Bradfield, George Burt, George Cairns, George Wright
List Price: $29.95
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ISBN: 0470844914
Publisher: John Wiley & Sons (12 September, 2002)
Sales Rank: 56,361
Average Customer Rating: 4.5 out of 5
Customer Reviews
Rating: 4 out of 5
Insightful!
This book disserves itself by purporting to be merely about scenario planning, although it covers that subject thoroughly. In fact, it's one of the most lucid, interesting examinations of fortune and folly you will ever read. The recapitulation of disastrous episodes at a handful of once-great companies shows just how little inclined the gods are to spare the proud. Closed minds and entrenched habits of thought managed to afflict even such a venturesome New Economy firm as Yahoo! Originality and experimentation bless even companies in humdrum industries, such as packaging. Captivating anecdotes and illustrations are, in fact, the meat of the book. The scenario planning analysis, while solid, is less convincing than the cases themselves. At times, the book shows the weaknesses that are probably inevitable when so many authors share creation. It tends to meander and, now and then, loses its way in jargon-choked thickets. But, we assure you, the clarity of the cases redeems it and makes it valuable.
Rating: 5 out of 5
Scenario conversations as agents of change
The key theme of this book is that the appropriate use of scenario thinking is a highly effective way of catalyzing organizational change and, in particular, minimizing the risk that the organization will suffer due to learning disabilities such as 'group think' or a variety of other flaws in organizational thinking.
The focus is therefore on the process by which the management group can improve their ability to shape their future, through the way in which they engage with the creation of scenarios, and in strategic conversations about their implications in the context of the 'business idea' (competitive stance and advantages) of the organization.
This book represents a consolidation and further exploration of ideas first put forward in van der Heijden's Scenarios: The Art of Strategic Conversation. As a successor, it does not have the impact of the first book, and it goes into issues of learning disabilities to a level of detail that can be tedious to those who are familiar with these issues. None the less, it is very useful in reinforcing a sound appreciation of the value of scenarios and the importance of the process by which they are generated and used.
There are very useful summaries at the end of each chapter and at the end of the book. My main criticism is that the authors do not seem to have quite worked out whether they were writing a practical guide for business people or a text for students. Similar Products
Scenarios: The Art of Strategic Conversation
Scenario in Business
Grasping the Future : Comparing Scenario Planning to other Forecasting Techniques
The Art of the Long View: Planning for the Future in an Uncertain World
Learning from the Future : Competitive Foresight Scenarios
Book Index