To the Desert and Back: The Story of the Most Dramatic Business Transformation on Record
Author: Philip H. Mirvis, Karen Ayas, George Roth
List Price: $26.95
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ISBN: 0787966770
Publisher: Jossey-Bass (07 May, 2003)
Sales Rank: 272,921
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
To the future and beyond...
In you are interested in linking innovative methods and models to bottom-line results, seeing the view of an organiziation's story as it unfolds and with the perspective of time, experiencing the transformation from those who lived it, or just a good read; then TO THE DESERT AND BACK is for you. I don't think it is exaggerating to say the organization time and again was faced with its very survival. And each time it set the goal higher and invented the means to accomplish it.
It is a tribute to the importance of leadership, vision, creativity, and participation. While not many organizations may have the resources to play out the metaphor on such a grand scale, every leader and organization can take away the impetus to aim high, think big, and see beyond.
Rating: 5 out of 5
Required Reading for Leaders
Mirvis, Ayas, and Roth make an exciting story accessible to a wide range of readers. Not only are the lessons of this story applicable to the business world, they carry over to relationships of all kinds. The dramatic story of Unilever's turn-around had this reader turning the pages. It is rare to come across a book with the potential to have such a far-reaching impact on organizations and the people in them. "To the Desert and Back" ought to be required reading for leaders young and old. Similar Products
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