The Strongest Link: Forging a Profitable and Enduring Corporate Alliance

Customer Reviews

Based on this extensive experience gained from working on dozens of alliances, they have developed an "Alliance Framework" that covers the topic - from deal conception to the termination clauses. This systematic structure, using a six-step process, covers the process from end to end, and the text is full of useful advice on almost every aspect of success and potential failure. Given the extensive experience of the authors, they have seen just about everything that could and does happen, and developed scenarios to both exploit opportunities and counter challenges.

The authors admit that "creating and managing strategic alliances is an art" - but to help the "struggling artist" they have crafted an excellent how-to book. Despite their protestations that their Alliance Framework is "not a step by step check list", any alliance manager could do much worse than follow its advice to the letter.

The book is not an easy read. It is not to be skimmed on a flight to Tokyo. Rather the serious alliance manager will lock themselves in their office with pen and pad, and pour over the book page by page, to get the full benefit of the wealth of experience that the authors bring to the subject.

The book could benefit from more detail on individual deals. While the authors have distilled the essence of their multiple experiences, the readers could better learn from individual and practical examples. Although confidentiality is always as issue, whatever can be done describe real examples beyond the Battelle alliance, would significantly enhance the value of the book.

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