The Seeds of Innovation: Cultivating the Synergy That Fosters New Ideas

Author: Elaine Dundon
List Price: $24.95
Our Price: Click to see the latest and low price
ISBN: 0814471463
Publisher: AMACOM (15 June, 2002)
Sales Rank: 33,491
Average Customer Rating: 5 out of 5

Customer Reviews

Rating: 5 out of 5
Gives the reader real innovation techniques to use
Innovation is an overwrought, overused word/topic with many books written about it. You are reading this review because you are seeking thinking tools and techniques to apply to your version of Innovation, whether for an organization, community, or to be used personally. This book provides you, the reader/user, with an excellent and sensible framework to define, understand, develop, and implement processes that empower and support environments where "innovation" can happen (you still need to do the work). Dundon defines innovation as "the profitable implementation of strategic creativity." Whether your "profit" is quantified in money or good will, this book gently instructs you in the finer arts of achieving real innovative results by taking a holistic 3 innovation-dimension views on your challenges. I have purchased 20 copies of this book and given them to professional colleagues, the book is that rewarding. Innovation is not creativity, which is a very common misperception. More information can be found at www dot seedsofinnovation dot com I higly recommend this book as one of the most important books in its field ever written.


Rating: 5 out of 5
Relevant, Practical, Good Tool
Innovate or stagnate. Or, put another way, innovate or stand helplessly and watch your competitors eat your lunch! Wise leaders stimulate, encourage, reinforce, and reward innovation. If you're not doing this in your organization, now is the time to start...and this book will show you the path.

The book is organized into three parts: The Seeds of Creative Thinking, The Seeds of Strategic Thinking, and The Seeds of Transformational Thinking. Dundon, a consultant and speaker on innovation, takes us out of the proverbial box. The process starts with an introductory chapter that delivers an introduction to innovation management. In this presentation, the author sets the stage nicely for the value of the balance of the book.

Each aspect of thinking is essential to making a difference in an organization. Dundon explains the what, the why, the how, and provides examples in a very instructive text. Each chapter addresses skills and strategies to generate creativity, a strategic approach (big picture and visionary), and practical how-to ideas to support innovation in organizational settings. Reading the chapters alone is worthwhile, but we're not done yet. Following the eleven chapters are five appendices, a recommended reading list, and an index.

The appendices provide an explanation of the nine step innovation process, a list of probing questions to energize innovative thinking, 99 innovations and 99 trends. Readers will find it valuable to go through the list of trends and consider their influence on how their organization does business...and will do business in the future. As a futurist by profession, I can vouch for this being a comprehensive and highly usable list. The additional criteria section, while not too long, offers even more thought-provoking insights to check your work, stimulate more discussion, and refine the product of your synergistic thinking.

Readers will find this book valuable as a cover-to-cover read, but then highly effective as a tool to achieve significant results.


Rating: 5 out of 5
Timely and well written - Dundon reveals real insight
The Seeds of Innovation: Cultivating the Synergy that Fosters New Ideas comes at a critical time in the quest for new ideas and breakthrough efficiencies by corporations, small businesses, universities and governments.

It is a tour de force of how to inspire and manage innovation. And this is the great value of Elaine Dundon's work -- she presents "how" to inspire and manage innovation based on real experience and valuable research. I highly recommend this book.

Similar Products

The Art of Innovation : Lessons in Creativity from IDEO, America's Leading Design Firm
How Breakthroughs Happen: The Surprising Truth About How Companies Innovate
Leading for Innovation: & Organizing For Results
Driving Growth Through Innovation
Harvard Business Review on Innovation


Book Index