The Tao of Sales: The Easy Way to Sell in Tough Times
Author: E. Thomas Behr, Lao-Tzu Tao Te Ching, Laozi Dao De Jing, Lao-Tzu
List Price: $21.95
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ISBN: 1862040583
Publisher: Harper Collins - UK (May, 1997)
Sales Rank: 167,405
Average Customer Rating: 4.43 out of 5
Customer Reviews
Rating: 1 out of 5
same old story
another variation on the same old theme, has this man ever spoken to a customer?
Rating: 5 out of 5
"Lets the customers speak". Easy!
Last April 99 my wife and me were walking down the "Paseo de Gracia" in Barcelona (Spain), in a very important fair of books "Sant Jordi". When we stopped in one of the small shops on the street, we watched the titles and I were attracted by one of them "The TAO of Sales". I bought it, and when I started to read I couldn't stop. During days I were speaking about the book with my colleges in the office and my close family. I started to use some techniques with our customers. "Lets the customers speak". Easy! but difficult to do it. I found on this book a new way of relationship with our custumeres. Thank you very much at Mr. Behr, for this incredible work.
Rating: 5 out of 5
How to make money in sales and keep your integrity.
A friend of mine called me to say I must read this book. He had been selling cosmetic products and not doing well. This book showed him how to stop pushing products/services or manipulating customers and how to start meeting people's needs with integrity and authenticity. The book aligns itself with the old wisdom of Taoism in a light, easy to understand way, but it is completely modern by a man who has trained many salespeople. I recommend it to anyone who has to sell their products or services to customers (or to their manager and others within a company)... specially if you want to sell better while enjoying your work in sales and get to know your customers as people, not "targets" or "market segments".
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