The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires
Author: Roy H. Williams
List Price: $17.95
Our Price: Click to see the latest and low price
ISBN: 1885167296
Publisher: Bard Press (July, 1998)
Sales Rank: 3,555
Average Customer Rating: 4.06 out of 5
Customer Reviews
Rating: 5 out of 5
Like DaVinci, Aristotle & Edison - Ahead of his time...
I've just read The Wizard of Ads for about the sixth time. Hey... it's been a year since the last read. The reviewers that scored this gem a single star, and who whined, "I can read it in a day", just don't get it. (I finished my sixth read in just over three hours - and my mind sees more every time.) This is a peek into what's possible in advertising and in life. The word "Wizard" has its origin in the 15th century, wisard - meaning wise. The wisdom in this book will, without doubt, lead you to Roy's subsequent Wizard of Ads releases, which I've also read several times and will read again. I have 37-years in the ad business - and I promise you this is worthy of your time and your money. Ignore the critics. As Roy says, "The price of clarity is the risk of insult." I'm pretty sure the early reviews on DaVinci, Aristotle and Edison were not univerally five stars either. Buy it, read it - then read it again. You'll give yourself a big bear-hug for doing so.
Rating: 5 out of 5
Extraordinary thinking for communicators
In a way, the title of this book (also the nickname of the author, Roy Williams) is somewhat misleading. It suggests that only advertising mavens need read the book, but that is not so. This amazing writer/thinker has challenging insights for virtually anyone who communicates for a living, or who simply likes to communicate well. The short, one page chapters are perfect for quick reading on a regular basis. However, don't be surprised--the Wizard's writing is like Lay's potato chips...you can't eat just one. I would recommend it as a gift for anyone who communicates and wants to grow in that skill.
Rating: 5 out of 5
A piece of art
There are two things I really like about this book:
1. Each chapter is small on length and long on meaning
2. Not only does it talk about the power of words, every page is an example of how to do it RIGHT!Use this book to get the juices flowing when you feel you are stuck in a rut, or need some inspiration for that next campaign.
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Book Index