Understanding Attitudes and Predicting Social Behavior

Author: Icek Ajzen, Martin Fishbein
List Price: $33.60
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ISBN: 0139364358
Publisher: Pearson Education POD (1980)
Sales Rank: 78,612
Average Customer Rating: 5 out of 5

Customer Reviews

Rating: 5 out of 5
A Classic
Understanding Attitudes and Predicting Social Behavior is a classic in social psychology. Though a little dated, much of what it has to share with reader is still very relevant today. I refer to the general model often in conducting primary research. A must have for anyone's library.

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