Understanding Enterprise, Entrepreneurship and Small Business

Author: Simon Bridge, Ken O'Neill, Stan Cromie
List Price: $75.00
Our Price: Click to see the latest and low price
ISBN: 0333964993
Publisher: Palgrave Macmillan (19 December, 2003)
Sales Rank: 1,552,985
Average Customer Rating: 3 out of 5

Customer Reviews

Rating: 3 out of 5
Nice Introduction to Entrepreneurship
I bought this book at a business school in Europe where it was a reference book for business students.

It was written by two English professors and one business consultant. It gives a nice comprehensive introduction to the subject. It covers a variety of theoretical discussions on the use of resources, growth, planning, and social interaction. It is not a how to do book, it is more a descriptive book for somebody looking in from the outside and wants to know how small businesses function - an academic approach.

Good for students, maybe too theoretical or academic for people running a small business. Nice competent job, not a barn burner.

Three stars buy recommend buying if that is your interest.

Jack in Toronto



Book Index