Valuing Intangible Assets
Author: Robert F. Reily, Robert P. Schweihs, Robert F. Reilly
List Price: $95.00
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ISBN: 0786310650
Publisher: McGraw-Hill Trade (01 September, 1998)
Sales Rank: 43,186
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
A Practical Primer
For those who are interested in the management of organizational knowledge and intangible assets, 'Valuing intangible assets'should prove to be highly practical. There are many knowledge management frameworks out there that assist business executive to manage their intangible assets (such as Sveiby's intangible asset monitor), the practical usage of these frameworks would be greatly enhanced by incorporating the valuation aspect of intangible assets. The author provides a comprehensive illustration of both the 'scientific' & 'artistic' aspects of valuating intangible assets. The book is easy to read with useful examples, it is a rare one in the market.
Rating: 5 out of 5
Recommend Purchase!
A larger portion of the value of a company nowadays comes from Intangibles (brands, patents, workforce & related contracts, durable customers etc.). This holds true in several industry sectors. Measurement of intangibles is a fascinating subject, but until this book was published, there was no single body of knowledge available to guide the general reader, or a Valuation professional. You had to work in one of the reputed valuation firms to be exposed to the techniques. This book is by far the best practitioner-oriented Intangibles Valuation book I have come across. It is very comprehensive in terms of the topics it covers, and does a wonderful job of covering almost all intangibles of interest. Each chapter is written by a relevant expert, and this invariably leads to variations in quality and some lack of consistency. However, for the most part, it is very well written, and definitely worth the price it sells for.
Rating: 5 out of 5
Great Reference Book
A great book for anyone or performs valuations of intangible assets or wants to learn how. I believe that this book will become to intangible valuation what Pratt's book is to business valuation. Similar Products
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