Toyland: The High-Stakes Game of the Toy Industry
Author: Sydney Ladensohn Stern, Ted Schoenhaus
List Price: $19.95
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ISBN: 0809245205
Publisher: NTC/Contemporary Publishing (April, 1990)
Sales Rank: 942,010
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 4 out of 5
An enjoyable ride through the industry
This book is a pretty much comprehensive look at America's toy industry, using the development of the Dino-Riders (remember those?) as a springboard for discussions of history, economics, politics, and even engineering. It's a very, very well-written book; I've read it four or five times, just for the joy of the prose. I would have liked to see more about the toy industry in other countries, but this is a minor quibble. Get it if you like toys, or if you're a fan of well-researched and engaging journalism.
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