Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow
Author: Al Golin
List Price: $24.00
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ISBN: 0814472087
Publisher: AMACOM (September, 2003)
Sales Rank: 438,540
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Beyond "corporate reputation management" and "truthful mktg"
This book could not come at a more appropriate time. In today's business environment corporations and marketers seemed to have lost perspective on the one key element that keeps them connected to stakeholders - trust. You hear a lot about "corporate reputation management" and "truthful marketing", but trust is the real bottom-line. Mr. Golin's book clearly outlines key, easy actions that any brand or corporation can incorporate. The "Ten Acts of Trust" and "The Ten Commandments of Organizational Trust" are "must-read" and "must-implement" chapters. I recommend to marketing and communications professionals everywhere. Similar Products
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