Value Migration: How to Think Several Moves Ahead of the Competition
Author: Adrian J. Slywotzky, Adrian J. Slywotsky
List Price: $29.95
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ISBN: 0875846327
Publisher: Harvard Business School Press (January, 1996)
Sales Rank: 58,965
Average Customer Rating: 4.4 out of 5
Customer Reviews
Rating: 4 out of 5
Incisive and Penetrating!
This book is an invaluable study on those business designs that are based on the Value Chain model. Its premise: Changing customer priorities are responsible for the displacements of old business models which in turn catalyzes the need for the creation of new business designs. This book describes the process that triggers the migration of values from a non profitable design to a more profitable one with the help of seven patterns (multidirectional migration, migration to a non-profit industry, blockbuster migation, multicategory migration, from integration to specialization, from conventional selling to low-cost distribution, and from conventional selling to high-end solutions). Useful Case studies are given to illustrate the problems. Overall, this is a very informative book although this book is not as clear and direct as the author's book 'Profit Patterns.' However, it does serve to provide a better understanding on the value chain/migration thesis a lot better than the 'Profit Patterns'.
Rating: 5 out of 5
Great book!!
This book is a must for consultants and managers in general. It provides you with basic understanding of how the value proposition that companies have to deliver to customers has changed and will keep on going. Since the very first pages Slywotsky challenges you to think about the issue customer needs vs. customer priorities, and explains how the business design should change accordingly to these priorities. A must buy.
Rating: 4 out of 5
High level view
This book presents a very high level strategic view of business. Slywotzky emphasizes the value of a good business design vs reliance on technology for growth.For example, there is the simplified view of why IBM became a slogging giant in the early 90s. Lou Gerstner would certainly like to add to itHowever there is good set of tools to understand your business better. I find his radar screen tool particularly useful to visualize business competitors and analyze the direction of value migration.
All said, this book is worth reading..just don't expect ttoo much.
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