Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution

Author: Grant Lukenbill
List Price: $25.00
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ISBN: 0887306993
Publisher: HarperCollins (November, 1995)
Sales Rank: 646,710
Average Customer Rating: 5 out of 5

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Rating: 5 out of 5
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This book defines the demographics of the market and the products and services it demands. Learn how your business can create brand loyalty, communicate sensitivity, and avoid boycotts and media nightmares resulting from offensive or insensitive business practices and stereotypes.

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