Transformational Change: How to Transform Mass Production Thinking to Meet the Challenge of Mass Customization
Author: Thomas K. Wentz, Sally Francis
List Price: $22.95
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ISBN: 0966843509
Publisher: Corporate Performance Systems Inc.T (July, 1999)
Sales Rank: 274,255
Average Customer Rating: 4.93 out of 5
Customer Reviews
Rating: 4 out of 5
Strong arguements, specific directions
Transformational change addresses the problem of how to deal with change when moving from a mass production oriented business to a customer centered customized production business. One of the truly unique perspectives of this book is that it discusses and details the process of such a change. Many similar books effectively argue the need for change but then provide no direction on how to make the change. Thomas Wentz' book provides detailed discussion and processes for creating that complete transformation of your businessIn the past most businesses were based on a mass production focus. Success and management were evaluated on a numbers basis. How much has sales increased? How many items were produced during this period last year? This numbers orientation tends to cause people to work hard to meet the numbers as their primary focus. In this scenario employees typically don't go beyond what is expected of them. There is no motivation to create a unique world-class organization. Add to that the fact that times have changed and customers now require a solution or product that is customized to their specific needs. If you can't provide a customized solution or product then they will simply go to a competitor that can. Is this just another business direction change? Thomas Wentz argues that it is more than just a directional change, it requires a complete transformation of the business from one form to another completely different form.
A nice extra to the book are the numerous "Key points" scattered throughout the text. By summarizing the prior information in just one or two sentences and making it stand out from the text it is easy to quickly read over the key points of the book and refresh your memory on an ongoing basis. An excellent book on business and change that also has some applicability to personal change, it is a recommended read.
Rating: 5 out of 5
A meaningful work for leaders to create a new business model
This book finally provides the process to address how leaders can transform their company. Many other books defined the need to rethink the "business of the business" but none actually outlined a process. I have not only read the book but also participated in several of Tom's Simulation exercises. With this experiential background, I can honestly express to readers that you will actually understand what Tom is trying to convey only after having experienced the Simulation in conjunction with reading the book. We all have seen managers who were trying to "fix" an organization into a level of performance desired by customers, stockholders, and employees. Given the changes in consumers' demands for customized solutions, organizations that were built within the context of Mass Production cannot be "fixed" into a new existence. Organizations must be transformed and created to compete within the new reality of Mass Customization and the required thinking of a "market of one."The Simulation allows team members to "feel" the transformational change process and thereby it becomes more meaningful and alive than simply understanding the intellectual issues documented within Transformational Change. In particular, it becomes critical that a collection of individuals become aligned on the outcome the organization is trying to "create"; i. e., the Vision. More importantly, the individual boss can no longer "tell" the organization what the Vision should be. In today's world, team members must collectively create the Vision and enroll in that creation procss. Subsequent to alignment on Vision, then the Structural Framework becomes the documented process for leading the organization through transformation.
If you read this book and participate within a Simulation, you will not believe how you will be equipped to transform your organization and be prepared to deal with the realtiy of Mass Customization. This is a very important book that all leaders should read, and read again.
Rating: 5 out of 5
Highly motivational reading for business managers
Written by the Thomas K. Wentz (President of Corporate Performance Systems Inc.), Transformational Change: How To Transform Mass Production Thinking To Meet The Challenge Of Mass Customization is a solid and deftly presented guide for adapting to the new and evolving demands and realities of a globalized marketplace where merely churning out vast quantities of a product is simply not enough to be profitable. Now, more and more, customers want goods and services uniquely tailored to their tastes, and they are willing to pay for it - so much so as to change the shape of international businesses worldwide. Learning how to incorporate customization for maximum consumer satisfaction and profit is a rocky road, but individual chapters of Transformational Change address a range of relevant problems including corporate restructuring, gathering appropriate intelligence, competitive advantages and disadvantages, and a great deal more. Transformational Change is a truly excellent resource and a highly motivational reading for business managers at all corporate levels of responsibility. Similar Products
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