Why Customers Don't Do What You Want Them to Do and What to Do About It
Author: Ferdinand F. Fournies
List Price: $12.95
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ISBN: 0070217017
Publisher: McGraw-Hill Trade (01 January, 1994)
Sales Rank: 190,428
Average Customer Rating: 4.5 out of 5
Customer Reviews
Rating: 5 out of 5
Wow! Learned more in one reading than in 10 years experience
My boss gave me this book for one particular chapter, but after I read that chapter, I couldn't put the book down. Very insightful and Mr Fournies really shows you how to get the business. He doesn't just list the ways, but actually goes through them step by step. I use some of these technics already, but I'm sure to start using more everyday. The price of the book is a little high, but well worth it, if you can start selling your product or service better and faster.
Rating: 4 out of 5
Great insight into 16 reasons people don't meet expectations
Really helpful book! Fournies gives 16 reasons why employees (and maybe peers or others) fail to meet expectations. The book doesn't just give a list, though. It gives succinct insight into how to tell which is the reason in a particular case. Then, once we have the cause identified, it gives good advice on how to correct the root cause. I found it very helpful in handling failed expectations of others -- sort of Sun Tsu's *The Art of War* without the executions. I recommend this book as a tool for managers at all levels to turn frustration into solutions. Similar Products
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Coaching for Improved Work Performance, Revised Edition
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