When Buy Means Sell : An Investor's Guide to Investing When It Counts

Author: Eric Shkolnik
List Price: $24.95
Our Price: Click to see the latest and low price
ISBN: 0071387064
Publisher: McGraw-Hill Trade (23 September, 2002)
Sales Rank: 415,364
Average Customer Rating: 5 out of 5

Customer Reviews

Rating: 5 out of 5
This time, I want to know what I'm doing
As millions of other novice investors, I lost substantial amounts of money because I "confused the bull market with brains"

In Dec 2002, I decided to get back into the market, taking advantage of the low prices. But I still didn't have a clue how to pick stocks, especially in unfamiliar industries. Surely, this time I would not wait until stock picks were discussed at parties.

This book was right on target. I feel much more confident in my abilities to research and manage a portfolio than ever before.

One of the most important books I read in the past ten years.


Rating: 5 out of 5
Interesting ideas, clear layman advice
I rarely buy books about investment because I am afraid that the advice will be too complex. I let others choose my stocks and then hope it somehow will work out. Entirely by accident, I bought this book. What I liked about it, from browsing through it in the store, was its clear language. I could understand its common-sense advice. This book paid off since I was able to get the advice that grabbed my curiosity, was clear and to the point. It gave me some pointer as to who to trust with such important decisions like chosing where I put my money. Due to the souring economy, it's so important to educate yourself as you make your investment choices. This book was invaluable tool for me and a great starting point.


Rating: 5 out of 5
A must read; GREAT ideas and information
I could not put this book down, even though I am not a religious reader of business or finance books, this book kept my interest and I finished it in two nights!
Such great and simple and common sense idease, it is very refreshing and I will follow the advice for sure.
A must read for everyone, I am making my son (he is 13) read it too.

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