What's Keeping Your Customers Up at Night?: Close More Deals by Selling to Your Client's Pain
Author: Steven Cody, Stephen Cody, Richard Harte
List Price: $14.95
Our Price: Click to see the latest and low price
ISBN: 0071411038
Publisher: McGraw-Hill Trade (27 February, 2003)
Sales Rank: 396,616
Average Customer Rating: 3.67 out of 5
Customer Reviews
Rating: 5 out of 5
very informative
This book, while consistantly informative, was quite a page-turner. I learned many things previously unbeknownst to me. I recomend this book to everyone, regardless of occupation.
Rating: 1 out of 5
This book should come with crayons.
For a couple of purported "pros," Cody and Harte certainly have assembled a collection of facile, redundant, patronizing and almost completely irrelevant advice for the business professional. Read it for entertainment purposes only. Don't quit your day jobs, guys.
Rating: 1 out of 5
VERY IMPRESSED WITH THEMSELVES
This is an excellent book for anyone in sales (as far as the authors are concerned) Then again they did manage to convince me to buy it! I've been in sales for more than ten years and have attended some of the best seminars in the company at my employers expense. I get the impression the only research these two did was attend a few seminars and take tape recorders. There is not one original idea in this book....I'm not sure what planet they think this concept is succesful on but it is not earth.... Similar Products
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