Winning the Profit Game: Smarter Pricing, Smarter Branding
Author: Robert G. Docters, Michael R. Reopel, Jeanne-Mey Sun, Stephen M. Tanny
List Price: $29.95
Our Price: Click to see the latest and low price
ISBN: 0071434720
Publisher: McGraw-Hill (12 December, 2003)
Sales Rank: 9,923
Average Customer Rating: 4.5 out of 5
Customer Reviews
Rating: 5 out of 5
Electronic press comments on this book
Readers might wish to know that this book has been mentioned on yahoo.com's Finance website (2/20/04), and on Consultant News's consultant-news.com (2/24/04). Their comments were (respectively):"... executives reading this book will learn tools to help them... develop an effective, integrated price and brand strategy, use price as a language which speaks to customers [and] optimize price to increase revenue."
"... by putting brand at the center of their framework, the authors challenge the conception of branding as a mysterious function separate from price. Rather, the two are inextricably connected and a superior price strategy cannot exist without a solid brand strategy."
Incidentally, I would not say we put brand at the center of our book. We do give it a lot more attention than any other book on pricing, however.
Hope this is helpful.
Rob Docters
(Co-author)
Rating: 4 out of 5
Maybe the best book yet on pricing and branding
In fact I was surprised at how good it really was. Most business books are nothing more a string of anecodotes and platitudes, whereas here the reader gets a combination of pragmatic detail and genuine insight into what pricing can accomplish if unleashed. A great book to bring to the meeting room since the emphasis is on upper managament getting involved. From a technical perspective, it would appear the authors have spent time in the trenches, not just on their fannies in academia somewhere, as the stategy and tactics they recommend are fresher than anything to be found in Nagle or Dolan. As an example of this check out the chapter on "price as a language" for starters, then go from there. Similar Products
The Innovator's Solution: Creating and Sustaining Successful Growth
Strategy Maps: Converting Intangible Assets into Tangible Outcomes
Stretch! : How Great Companies Grow in Good Times and Bad
The Future of Competition: Co-Creating Unique Value with Customers
The Price Advantage
Book Index