Winning Angels: The 7 Fundamentals of Early Stage Investing

Author: David Amis, Howard Stevenson, Howard H. Stevenson
List Price: $29.00
Our Price: Click to see the latest and low price
ISBN: 0273649167
Publisher: Financial Times Prentice Hall (March, 2001)
Sales Rank: 21,634
Average Customer Rating: 4.91 out of 5

Customer Reviews

Rating: 5 out of 5
Winning Angels: The 7 Fundamentals of Early Stage Investing
Outstanding Book for Both Angels and Entrepreneurs. David and Howard have done a fantastic job in providing an insiders point of view regarding Angel Financing. They provide an in depth analysis of actual deals and the specific numbers used for each deal. This book is not a 50,000 overview of what Angel investing is about, but a practical and very useful "User's manual" if you will about the subject. This book makes you feel like you are sitting down at the table while the deals are being made. One of the best books I have read...highly recommended.


Rating: 5 out of 5
Winning Angels: The 7 Fundamentals of Early Stage Investing
This book is clear, informative and well presented. I have just completed an advanced financial course on starting a business. Virtually no time was spent on the topic of angel investors.

It seems to me that this critical topic must be understood by the entrepreneur as he or she consider the funding requirements of a start up company.

Who are Angels? How to do you approach them? What type of investment return do they expect? What types of exit strategies appeal to them and in what time frame? All of these questions are clearly addressed by a cross section of experienced Angels.

This book exceeded my expectations and deserves my time to say thank you.

Suzanne Short


Rating: 4 out of 5
Read before swimming with sharks
The relationship between Angel, VC and Entrepreneur has been a source of popular confusion. This book clears up some key misunderstandings, such as the different roles Angels and VC's play in the financing process of startup companies. 'Winning Angels' contains a reasonable quantitative element outlining different valuation methods and deal structures, which should be accessible to any reader with a basic understanding of Corporate Finance or Discounted Cash Flow analysis. It's also made particularly credible by the inclusion of interviews with successful Angels. I was struck by the high bar set by the interviewees, and their generally shared opinion that the calibre of entrepreneur was a factor subordinate to all others. Because it's written from an Angel's perspective, the book is skewed towards investor interests. These fall out of alignment with the entrepreneur in at least one key respect: investors are motivated to maximise the return on their portfolio of investments, rather than any individual company's. It follows that Angels will have a tendency to pursue a number of high risk, high payoff vectors rather than companies with a high probability of success but less financial upside. This isn't a criticism of the book, just an observation of differing interests. In short: high quality advice for people on both sides of the table.

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