Why Good Girls Don't Get Ahead-But Gutsy Girls Do: Nine Secrets Every Career Woman Must Know
Author: Kate White
List Price: $28.00
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ISBN: 0446518271
Publisher: Warner Books (May, 1995)
Sales Rank: 202,451
Average Customer Rating: 4.5 out of 5
Customer Reviews
Rating: 4 out of 5
Insightful!
Ideas and messages spread through human communities in the same way that viruses jump from person to person and group to group. This premise - that social trends saturate populations like contagious epidemics - is an intriguing foundation for a book, and indeed, Malcolm Gladwell's examination of the theme is at times a fascinating read. The book is at its best when applying the epidemic theory to marketing by attempting to identify the key individuals that help transmit a trend, or for that matter, a disease. However, Gladwell never quite succeeds in knitting these observations into a cogent and coherent argument. The book reads like a set of notes - some of which come off as unnecessary digressions. But on the basis of those sections that truly illuminate the cycle of trend dissemination, we from getAbstract recommend this book to marketing, advertising and promotional executives.
Rating: 5 out of 5
This Book
This changed my life, as cliche as that sounds, it did. Kate White lays out lots of common sense and things I 'knew,' but never put together before. A friend gave me this book when I worked for a boss just like Richard (Machiabelly)from Survivor. I learned to respect myself, prioritize, make a plan and forge ahead. Old habits of self-sabatogue fell away as I started to make my own rules and follow them. I have just been tapped by a woman acquaintance to be on her graduate shcool committee, and I am buying her a copy of this! Similar Products
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