WINNING WITH THE P&G 99 : 99 PRINCIPLES AND PRACTICES OF PROCTER GAMBLES SUCCESS
Author: Charlie L. Decker
List Price: $22.00
Our Price: Click to see the latest and low price
ISBN: 067101739X
Publisher: Atria Books (01 June, 1998)
Sales Rank: 55,539
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 3 out of 5
it is ok
in my opinion, the views of this books are quite up-dated but not very special when it is compared with other books which talk about management it is good for those who don't know marketing and management but for marketing specialist, it is a summary of some views
Rating: 5 out of 5
It encapsuled what I learned in 5 years working on P&G brand
An excellent, well organized primer on the P&G system and culture - a great demonstration of how best to build brands and people in an organization. Can apply many of these principles to other organizations, large or small. Similar Products
Profitable Growth Is Everyone's Business : 10 Tools You Can Use Monday Morning
Soap Opera : The Inside Story of Procter & Gamble
Harvard Business Review on Brand Management (The Harvard Business Review Paperback Series)
Harvard Business Review on Marketing
The Product Manager's Handbook : The Complete Product Management Resource
Book Index