WHAT KIDS BUY AND WHY : THE PSYCHOLOGY OF MARKETING TO KIDS
Author: Daniel Acuff
List Price: $30.00
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ISBN: 0684834480
Publisher: Free Press (01 January, 1998)
Sales Rank: 89,194
Average Customer Rating: 4.14 out of 5
Customer Reviews
Rating: 5 out of 5
Just what I was looking for
I've been on a quest to figure out of the optimal youth age breaks based on cognitive abilities, and this book gave me exactly what I was looking for. I was fascinated by the content on both a professional and personal level...I would love to see the authors update the book with some more current product examples (it was published in 1997) and to see what further impact the growth of Internet usage since 1997 has had on the market.
Rating: 5 out of 5
Excellent book (even for software developers)!
I finished this book last night without regrets. It lit up many ideas that could be realized into revenue generating opportunities. Although the book doesn't encourage the sales of 'disempowering' products, services and programs for 0-19 year kids, it does give you insights as to why kids love 'bad' stuff too. I would have wanted more info on the 16-19 year olds though. But the author did state that these 'kids' consider themselves as adults and recommended marketing to adult books. Perhaps, the books The $100 Billion Allowance and Wise Up to Teens would help expand on what this book already taught me.
Rating: 4 out of 5
refreshing responsibility
Although this book approaches the child marketing area from a unique view (developmentally), what I found refreshing was the attention to responsible marketing according to children's ages (chpt. 2! Similar Products
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