Web Site Analysis and Reporting
Author: Robin Nobles, Kerri-Leigh Grady, Kerri-Leigh Grant
List Price: $49.99
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ISBN: 0761528423
Publisher: Premier Press (June, 2001)
Sales Rank: 159,522
Average Customer Rating: 3.64 out of 5
Customer Reviews
Rating: 5 out of 5
Covers analysis from internal and external views
Despite some contrary comments, this book does live up to its title. The 32 chapters and three appendices, divided into eight parts, cover the full spectrum of web site analysis. The "Analysis" part of the title is addressed in the following parts of the book: (I - Web Site Design) in which you're shown how to analyze your own site for page effectiveness and accessibility, (III - The Web Engineering Process) that provides guidelinees for evaluating your internal processes and your site's projected ethics and trustworthiness, (V - Creating Engine-Friendly Web Sites) in which you're stepped through both competitive analysis and technology selection techniques, and (VII - Tracking Traffic to Benefit Your Site) that covers log analysis.What I especially like about this book, and what sets it apart from other excellent books on the topic, is the part on security - a rare topic that needs to be highlighted in more such books, and Part II, which provides techniques and advice for capitalizing on return traffic.
Overall, this book may fall short of your expectations if you're looking for in-depth treatment of how to mine, analyze and report traffic data. However, for the big picture this book stands out as one of the most complete and comprehensive I've read.
Rating: 5 out of 5
The Best E-Commerce Book Available
This book has a wealth of knowledge that the title does not accurately capture. This is a must have resource for anyone even thinking about starting a website to the most seasoned web masters. Topics include usability, security issues, web site design, and effectiveness. The book even contains a checklist in the appendix for those of us who like to write in our books! The CD contains the checklist and the links mentioned in the book. The question today is not if you have a website, but how effective is it. Order it from your online book seller of choice or go to your local bookstore, but make sure you have this resource on your bookshelf.
Rating: 2 out of 5
Misleading Title
This book has a misleading title. It is more about running a website in general rather than specifically about analysis and reporting. Also it is definetely geared towards individuals who are new to the field and running their own small website. Similar Products
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Book Index