Winning the New Product Development Battle (IEEE Engineers Guide to Business, Vol 4)

Author: Thomas D. Floyd, Stu Levy, Thomas L. Floyd, Arnold Wolfman
List Price: $29.99
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ISBN: 078030361X
Publisher: IEEE (October, 1994)
Sales Rank: 653,943
Average Customer Rating: 5 out of 5

Customer Reviews

Rating: 5 out of 5
This book is a must for product developers.
"Winning the New Product Development Battle" should be your bible if you are a product developer. If your company has a thoughtful, analytical approch to product development, and has proven itself able to hold to budget, timeline, and marketing goals, well, great. But if you are lacking in any of these areas, or are attempting to establish your own internal P.D. system, then study this book and implement its concepts.

Product development is vital to business growth. Read this book and use it to improve your P.D. skills.

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