What's most useful about Carlson's book is that it provides a summary for participants and another way of explaining some of the things I teach. There are also good worksheets included in Carlson's book, designed to help first-time grantwriters grapple with the different proposal elements. Carlson also includes a CD-ROM with different forms that can also be helpful.
However, there are important limits to Carlson's book, thus the caveat in my review title that you NOT use this book alone.
1. Carlson's book is very general. For certain funders or funding areas (such as in HIV/AIDS), grantwriters need to include and be very familiar with things like public health data and certain standardized evaluation methods. You will not get that kind of information or guidance in Carlson's book.
2. Some of the sections lack sufficient details that can help first-time grantwriters better understand the concepts. For example, the budget and budget justification section are weak. She does not provide any explanation for "priority/target populations," a concept important to HIV/AIDS and other public health programs.
3. Carlson starts off with a good premise: Helping grantwriters understand the writing of a good proposal by having funders--the people who would actually read and decide on your proposal--speak about what makes good and bad proposals. It's a great idea and one that is the backbone to my own workshop. However, it is a thread that Carlson quickly drops and doesn't bother to integrate into the entire workbook.
4. Finally, the different elements are presented in such a way that they remain disintegrated, separate, fragmented from each other. In reality, a good proposal (i.e., one that is most likely to be funded) includes all the required elements (abstract, description of need, work plan, goals and objectives, evaluation, etc.) that are written well, are strong in content, and all work together in an integrated way.
To Carlson's credit on my last point, I should note that very few writers of grantwriting books and guides have succeeded in showing the latter, although I think it's one of the best signs of a well-written, strong, viable program.
In summary, then, this is a good first place to start if you're new to grantwriting or need a refresher. But definitely use it in conjunction with a great workshop and/or other grantwriting resources that are available.
As the review title states, this would probably be a very useful book for a charitable organization looking to obtain funds from corporate foundations. However, if you're looking for research money from a government organization like Nat'l Science Foundation or Dep't of Education, this book is virtually useless.