Winning the War for the Wealthy: How Life Insurance Companies Can Dominate the Upscale Market

Author: Russ Alan Prince
List Price: $49.95
Our Price: Click to see the latest and low price
ISBN: 0965839125
Publisher: Hnw Pr (01 January, 1999)
Sales Rank: 395,819
Average Customer Rating: 5 out of 5

Customer Reviews

Rating: 5 out of 5
Essential reading
The wealthy have the money and Dr. Prince understands the mind-set of the wealthy better than anyone in the industry. He also knows what it takes to win the distribution wars and how life insurance companies can excel. Put this all together and you have the best book on the topic. What's so good about the book is that Dr. Prince not only explains what it takes to be successful, he provides the ways to do so. Anyone who wants an industry perspective should read this book.

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