The most critical of those is that of the 'idea practitioner' - the role of the unsung heroes in organizations that translate the guru's missives from on high to that of the real-world working business. They are defined as 'individuals who use business improvement ideas to bring about change in organizations'. And to help you seek out these people in your company, Davenport and Prusack helpfully profile a number of real idea practitioners across a range of companies such as BP, Clarica, World Bank, BIC and many others. But chances are that if you are attracted to this book, you are probably an idea practitioner yourself, even in latent form.
The idea practitioner is an idea filterer who possesses the key skills of 'translation, harmonization and timing' and applies them to new ideas around the organization. It's the skill of knowing when to introduce an idea, to maximize its impact and benefit to the organization.
What's the Big Idea? examines the lifecycles of ideas, internal and external adoption rates as well as describing the categories of gurus. These include academic gurus (think Michael Porter), consultant gurus (think Adrian Slywotzky), practicing manager gurus (think Jack Welch) and journalist gurus (think Tom Stewart). Of course these categories are blurred but the distinction is useful. An interesting step would be to consider what type of guru your company seems most interested in. My guess would be that hard asset companies are likely to be swayed by practicing manager and consultant type gurus, high growth companies by journalist gurus and very large enterprises by academic gurus.
But the problem with being an idea practitioner is while you may be rewarded by a good profile in Davenport's next book, you may not be appreciated for your network and filtering skills by your own organization. Indeed, pursuing your interest in ideas may only be tolerated once you have proved yourself in more operational roles. Even so, such an idea driven route can be career limiting, since in every idea you sell to the organization, there will always be an ounce of personal credibility that has to go with it. But by taking the core of the idea, the 'zeitgeist' and perhaps even innovating a little on top of it to make it more acceptable to your organization, you can build on the foundation of initiatives before it.
Which is just as ideas themselves do. In every idea, the authors would argue, there is a kernel of good practice that should be adopted. The problem is that there is often so much emotion wrapped up around a guru, or a leading company or the idea itself is that this kernel is often ignored or dismissed. But gurus themselves are also guilty of this practice. They often battle against each other, dismiss others' ideas or do not give credit to their sources, teams or inspiration. Sounds just like the local management corporate politics wrestled with in 90% of companies, doesn't it? Thus the role of idea practitioner becomes all the more important to the corporation, navigating both the external and internal battlefields.
Overall, a highly recommended read .Additional highlights including a non-partisan ranking of the top 200 business gurus (contrast that with our traffic based rankings on ManyWorlds.com) and an interview with the immensely smart Steve Kerr, previously CLO at GE and now at Goldman Sachs, on how he 'idea practitions'.
Their Mavericks (also known as "the man in the brown suit") get laid-off, fired, or strategically bumped out of the way. And instead, go along to get along behavior is rewarded, crafty executives who change jobs ever 2-3 years (i.e. they quit BEFORE they get fired) swoop in long enough to go for the low-hanging fruit and then leave before they ever really build anything, and in the meantime the uninvolved & uncommitted (the ones who kept their head down and did what they were told) get promoted based on seniority & politics instead of competence & contribution.
So as I contemplate Davenport and Friends' latest book offering, I am moved to share this simple truth:
Unhealthy culture eats: strategy for breakfast, the project schedule for lunch, troublemaker and soon to be laid-off maverick employees for dinner, and all remaining discretionary funds in the annual operating budget 6-months early for a midnite snack.
We can talk until the cows come home about the latest and greatest ideas for maximizing the productivity of knowledge workers -- but the $500 question is: WHEN will executive management start treating culture management as a fiduciary responsibility?
Until this happens, NOTHING else will happen -- except for the razorblade ride down to zero margins. Also, 80% of all new jobs are in companies with less than 25 employees. For the larger companies in the business landscape who think that they're going places -- there's a MESSAGE there.
I really appreciate Davenport's perspective on things; and he's always been a good collaborator with other leading minds. Davenport's focus has now shifted away from I.T. and K.M. and full tilt into Human Capital and Organizational Effectiveness. AMEN! It's about time! I'm an I.T. veteran of 20+ years who is SICK of living and working in a cess-pool of low morale by staff in tandem with displacement of responsibility by executive management.
CIO's everywhere sit up and take heed -- the goldmine that you seek is NOT in integration of your processes or technology; those are merely 2nd & 3rd order consequences of what's really important -- and this your Human Capital / workforce capability.
...
Focus FIRST on organizational effectiveness or else find yourself on a downward spiraling path to failure because the culture and the organizational defensive routines are stronger than any 1 executive's resolve. Heed this advice or else "CIO" really does mean "career is over".