Writing That Works - Third Edition
Author: Kenneth Roman, Joel Raphaelson
List Price: $13.95
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ISBN: 0060956437
Publisher: HarperResource (01 September, 2000)
Sales Rank: 37,689
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
I don't want my competitors to read this book
This was a terrific book which I would recommend to all of my clients, colleagues and friends -- but not to my competitors. It gives too many good ideas on how to get your message across effectively, succinctly and clearly. The style is particularly effective -- bullet points with examples and real world examples of how to write more effectively.
As a securities analyst following technology companies, I am in a very writing-intensive business, where I need to get my point across as effectively as possible in as few words as possible.
At another level, I am alarmed by the caliber of writing that I see from people who we recruit -- people from major universities and graduate schools -- who are unable to write effectively. This book will be a useful tool for them -- better late than never.
Rating: 5 out of 5
Great book!
Writing That Works is a practical guide to effective business writing. Best of all, the writers practice what they preach: the book is packed with useful advice, yet it's a surprisingly quick read.
Rating: 5 out of 5
Elements of Style for MBAs
This expanded version of an earlier edition of two seasoned advertising executive' original writing guide is something like Elements of Style, but aimed squarely at someone writing for business purposes (e.g., one of the ten chapters is "Asking for Money". There is a useful afterword describing a dozen more books to help you write better. Recommended as a good starting point for any business person wanting to write more effectively. Similar Products
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The Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Memos, Reports, Proposals, and Other Business Documents
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