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Customer Reviews

Well, the writting is very engaging and all sorts of names start to pop up like rabbits in a very natural way; like if you were speaking of your friends and collegues. The only thing is that your list of partners might not include George Lucas, Robert Redford, Clint Eastwood, among the several celebrities mentioned.

Eisner, however, details his hits and misses with the apparent upmost sincerity. Like the first time he tried to close a deal and how he got mad because the other party tried to take advantange of the situation at the last minute...

I come from a business background and I have experienced many of the situations that Eisner covers in his book. It is very nice to read his point of view on many topics and affect all business managers every day.

I think his dealing with Jeffrey Katzenberg was debatable and each party tried to get the most water for their own well and forgot to see what was best for Disney. At the end I think they all lost...

The book is very good indeed. Don't think is it another way to spend your money on a Disney product because if it is, you will be getting the best part of the bargain.

But I must tell you it was a brilliant book and one that you will read right through and look forward everytime you pick it up. It was brilliantly written and about things that you know of. Movies you've seen or heard about. So it involves you in all his business ventures. In between all the stories is great advise and great ideas which you can relate to your own business.
Overall just really enjoyable and well worth looking at.

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