Zoom: How 12 Exceptional Companies Are Navigating the Road to the Next Economy
Author: James M. Citrin
List Price: $24.95
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ISBN: 0385501315
Publisher: Currency (22 January, 2002)
Sales Rank: 275,757
Average Customer Rating: 4.83 out of 5
Customer Reviews
Rating: 5 out of 5
Insightful, Prescriptive, and Enjoyable
For those looking for a roadmap for sucessful businesses, Zoom is the book for you. With Zoom, Jim Citrin insightfully reveals the important success factors for successful businesses, and how companies have deployed them. The lessons of Zoom are not time dependent; they transcend business and technology eras. Zoom could also serve as an important aid for companies that have become derailed and provide a roadmap to get them back on the success road. I thought Zoom was excellent - insightful, actionable, and enjoyable.
Rating: 5 out of 5
Highly Recommended!
James M. Citrin draws his new business wisdom from detailed studies of 12 successful start-ups and blue chips. Identifying the common threads in these two groups, he comes to a simple conclusion: To win in the modern marketplace, companies must combine traditional management techniques with cutting-edge methods and technology. Even if some the conclusions presented here fail to surpass the obvious, we from getAbstract recommend this book for its cross-section of best practices, old and new.
Rating: 4 out of 5
Tons of useful stuff for real business people
Not too trendy, not too trite--just right, which is unusual in business books. Yeah, lots of companies have flamed out, and values are way down, and there's this Enron thing. But the Internet is still changing, if not everything, a lot of things. And perspicacious executives will be looking for ideas about how to stay ahead, because it isn't getting any easier or any less competitive. Citrin's book offers a lot of real, practical insight gleaned from an assortment of businesses that, whatever the stock price says this week, seem pretty likely to survive and prosper. Similar Products
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