World's Greatest Brands : An International Review by Interbrand

Author: Interbrand
List Price: $49.95
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ISBN: 0471572837
Publisher: John Wiley & Sons (February, 1992)
Sales Rank: 642,867
Average Customer Rating: 5 out of 5

Customer Reviews

Rating: 5 out of 5
Best example of branding
THis book is able to provide most of the brands that you can think of in the general life, such as food and auto. It is also a great book for a marketing student as well as a brand manager to read in order to have a clear view about a brand. According the example it provides, you are now able to make your own judement about how you are going to extend or re-position your brand.

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