Brand name products - Books
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Complete Idiot's Guide to Brand Management
Managing Brand Equity
Building Strong Brands
STRATEGIC BRAND MANAGEMENT
The 22 Immutable Laws of Branding
The Fall of Advertising and the Rise of PR
The 11 Immutable Laws of Internet Branding
The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Will & Vision: How Latecomers Grow to Dominate Markets
Before the Brand: Creating the Unique DNA of an Enduring Brand Identity
The Best of Branding: Best Practices in Corporate Building
The Ultimate CRM Handbook : Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
Strategic Brand Management, Second Edition
There's No Business That's Not Show Business: Marketing in an Experience Culture
Asian Branding: A Great Way to Fly
Fame and Fortune: How Successful Companies Build Winning Reputations
The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
The Handbook of Brand Management (THE ECONOMIST BOOKS)
Co-Branding: The Science of Alliance
Brand Medicine: The Role of Branding in the Pharmaceutical Industry
Branding @ the Digital Age
Inclusive Branding: The Why and How of a Holistic Approach to Brands
Corporate Reputation and Competitiveness
What Clients Love: A Field Guide to Growing Your Business
The 360 Degree Brand in Asia: Creating More Effective Marketing Communications
Brand Assets
The Brandgym : A Practical Workout for Boosting Brand and Business
Passion Branding : Harnessing the Power of Emotion to Build Strong Brands
Brand Stretch : Why 1 in 2 Extensions fail, and how to beat the odds
Celebrity Sells
Building Brand Identity: A Strategy for Success in a Hostile Marketplace
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
A Branded World: Adventures in Public Relations and the Creation of Superbrands
Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
Warp-Speed Branding: The Impact of Technology on Marketing
The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value
Differentiate or Die : Survival in Our Era of Killer Competition
Big Brands Big Trouble: Lessons Learned the Hard Way
Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market
Advanced Brand Management
Brand Manners: How to Create the Self Confident Organization to Live the Brand
World's Greatest Brands : An International Review by Interbrand
What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands
Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management
The Customer Revolution
Branding.com: On-Line Branding for Marketing Success
Branding Across Borders: A Guide to Global Brand Marketing
A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
Grocery Revolution : The New Focus on the Consumer
Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Experiential Marketing : How to Get Customers to SENSE, FEEL, THINK, ACT, RELATE to Your Company and Brands
The Consumer's Brand-Name Guide to Household Products
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Branded: The Buying and Selling of Teenagers
Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Brand New Brand Thinking: Brought to Life by 11 Experts Who Do
Integrated Branding: Becoming Brand-Driven Through Company-Wide Action
Brand Driven: The Route to Integrated Branding Through Great Leadership
BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets
Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion
Philosophy of Branding: Great Philosophers Think Brands
Brand New Justice: The Upside of Global Branding
Deep Branding on the Internet : Applying Heat and Pressure Online to Ensure a Lasting Brand
Emotional Branding : How Successful Brands Gain the Irrational Edge
The Power of Cult Branding: How 9 Magnetic Brands Turned Customers Into Loyal Followers (and Yours Can, Too)
How to Use Advertising to Build Strong Brands
Advertising Media Planning: A Brand Management Approach
Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Brand Asset Management : Driving Profitable Growth Through Your Brands
Legendary Brands
Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
The Omnipowerful Brand: America's No 1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom
Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market
Conquering Consumerspace: Marketing Strategies for a Branded World
Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena
Bringing New Products to Market: The Art and Science of Creating Winners
Romancing the Brand: The Power of Advertising and How to Use It
The Corporate Brand
The Future of Brands: Twenty-Five Visions
The World's Greatest Brands
Brands: The New Wealth Creators
Brand Power
Entrepreneurs: The Men and Women Behind Famous Brand Names and How They Made It
Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity (Design Directories)
The Brand Marketing Book
Leveraging the Corporate Brand
Brand Marketing: Building Winning Brand Strategies That Deliver Value and Customer Satisfaction
Brand Slam: An In-Depth Look at the Remarkable Concepts and Creative Teams Behind Some of the World's Most Ingenious Brand Recognition Campaigns
Great American Brands: The Success Formulas That Made Them Famous
eBrands: Building an Internet Business at Breakneck Speed
Measuring the Effectiveness of Image and Linkage Advertising
How Americans Can Buy American
Branding and Brand Equity
The Personal Branding Phenomenon
The Brand Called You
The Revenge of Brand X: How to Build A Big Time Brand - on the Web or Anywhere Else
FusionBranding: How To Forge Your Brand for the Future
Wordcraft : The Art of Turning Little Words into Big Business
Added Value
Pro Logo
Maximizing Your Media Dollars : ANA's Guide To Media Planning and Buying
Integrated Branding : Becoming Brand-Driven Through Companywide Action
Protecting the Brand: A Concise Guide to Promoting, Maintaining, and Protecting a Company's Most Valuable Asset
Brands and Branding (The Economist Series)
Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
Lovemarks: The Future Beyond Brands
Harvard Business Review on Brand Management (The Harvard Business Review Paperback Series)
The Infinite Asset: Managing Brands to Build New Value
Momentum: How Companies Become Unstoppable Market Forces
United We Brand
Harvard Business Review on Marketing
Consuming Faith: Integrating Who We Are With What We Buy
Emotional Branding: The New Paradigm for Connecting Brands to People
Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy
How Americans Can Buy American: The Power of Consumer Patriotism
Identity Solutions: How to Create Effective Brands With Letterheads, Logos and Business Cards
Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience
The Culting of Brands: When Customers Become True Believers
Identity Design Sourcebook: Successful Ids Deconstructed and Revealed
The Soul of the New Consumer: Authenticity-What We Buy and Why in the New Economy
Book Index