Brand choice - Books
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Firebrands: Building Brand Loyalty in the Internet Age
Cyberbranding: Brand Building in the Digital Economy
Co-Branding: The Science of Alliance
Building Brands and Believers: How to Connect with Consumers Using Archetypes
Why They Buy: American Consumer Inside and Out
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
Marketing Straight to the Heart
Brand Marketing: Building Winning Brand Strategies That Deliver Value and Customer Satisfaction
Measuring the Effectiveness of Image and Linkage Advertising
How Americans Can Buy American
The Soul of the New Consumer : The Attitudes, Behavior, and Preferences of E-Customers
How Americans Can Buy American: The Power of Consumer Patriotism
Book Index